{"product_id":"getting-to-yes","title":"Getting to Yes","description":"\u003cp\u003eRoger Fisher, William Ury, and Bruce Patton’s influential guide introduces “principled negotiation”—an approach focused on interests, fair standards, and workable options rather than positional argument. Readers learn why separating people from the problem can reduce unnecessary conflict, how to look beneath stated demands, and why developing alternatives improves decision-making at the table.\u003c\/p\u003e\n\u003cp\u003eRelevant to workplace discussions, business deals, family decisions, and everyday disagreements, \u003cem\u003eGetting to Yes\u003c\/em\u003e offers a clear framework for seeking agreement without simply surrendering your needs. It is especially valuable for readers who want to negotiate more thoughtfully, prepare for difficult conversations, and move away from win-or-lose thinking toward durable outcomes.\u003c\/p\u003e","brand":"COLWYN Books","offers":[{"title":"Default Title","offer_id":48696590467257,"sku":null,"price":21.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0808\/6116\/7801\/files\/b71c58d559924705b5294c1f61f9e5dc.png?v=1787265905","url":"https:\/\/colwyn.shop\/products\/getting-to-yes","provider":"COLWYN Books","version":"1.0","type":"link"}